{"id":4031,"date":"2024-08-22T10:48:14","date_gmt":"2024-08-22T10:48:14","guid":{"rendered":"https:\/\/worldclassservers.net\/blog\/2024\/08\/22\/with-borderlands-4-set-to-ditch-epic-exclusivity-randy-pitchford-addresses-5-year-old-prediction-that-steam-would-become-a-dying-store\/"},"modified":"2024-08-22T10:48:14","modified_gmt":"2024-08-22T10:48:14","slug":"with-borderlands-4-set-to-ditch-epic-exclusivity-randy-pitchford-addresses-5-year-old-prediction-that-steam-would-become-a-dying-store","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2024\/08\/22\/with-borderlands-4-set-to-ditch-epic-exclusivity-randy-pitchford-addresses-5-year-old-prediction-that-steam-would-become-a-dying-store\/","title":{"rendered":"With Borderlands 4 Set to Ditch Epic Exclusivity, Randy Pitchford Addresses 5-Year-Old Prediction That Steam Would Become a \u2018Dying Store\u2019"},"content":{"rendered":"

Gearbox chief Randy Pitchford has responded to social media posts resurfacing his prediction that Steam would become a “dying store” amid the announcement that Borderlands 4<\/a> will ditch Epic Games Store exclusivity to launch on Valve’s platform at the same time.<\/p>\n

Five year ago, Pitchford predicted<\/a> that Steam \u201cmay look like a dying store\u201d in the future, with \u201cother competitive stores … the place to be.\u201d<\/p>\n

At the time, Fortnite maker Epic was at the height of its attempt to disrupt Steam\u2019s monopoly on the PC games market by offering developers a more generous revenue split than Valve does. Borderlands 3<\/a> went on to launch as an Epic Games Store exclusive on PC, much to the annoyance of some PC gamers. Two years later, documents made available as part of Epic\u2019s high-profile lawsuit with Apple revealed Epic paid Borderlands 3 publisher 2K $146 million up front<\/a> to sell the game for PC exclusively through the Epic Games Store. That\u2019s an eye-watering amount for exclusivity, but those same documents revealed Epic made back its $80 million minimum sales guarantee in the first two weeks.<\/p>\n

Despite Epic burning through cash as part of its war with Steam for the hearts and minds of PC gamers, Steam remains the biggest player on the platform \u2014 and by a huge margin. And so now, following Borderlands 4\u2019s reveal during Opening Night Live<\/a>, and the confirmation that the series has ditched Epic Games Store exclusivity to launch on PC on Steam and the Epic Games Store at the same time next year, some have pointed to Pitchford\u2019s inaccurate prediction and accused him of crawling back to Valve\u2019s platform.<\/p>\n

Responding, Pitchford tweeted to say that Epic had not pressed its advantage in the PC battle with Valve, something he called \u201ca shame.\u201d<\/p>\n

“I\u2019m a Steam customer, but sure wish they had more and better competition that was more favorable to artists, designers, and creators than to the retailer,\u201d he continued. \u201cI will continue to support competitors to Steam and also support Steam.”<\/p>\n

Yeah, Steam is the leading store for PC games and Epic is not pressing their advantage (which is a shame). I\u2019m a Steam customer, but sure wish they had more and better competition that was more favorable to artists, designers, and creators than to the retailer. I will continue to\u2026<\/p>\n

\u2014 Randy Pitchford (@DuvalMagic) August 21, 2024<\/a> <\/p>\n

Pitchford went on to insist he\u2019s less \u201canti-Steam\u201d and more \u201cpro-competition\u201d. \u201cIt\u2019s frustrating how much Steam takes given what they provide,\u201d he said. \u201cI will happily support competitive platforms that are more favorable to artists and developers and creators than favorable to the retail operators.” <\/p>\n

And, in another tweet, Pitcford reiterated his disappointment that Epic has failed in its war with Valve.<\/p>\n

\u201cEpic did not press its advantage,\u201d he said. \u201cA lot changed there that was hard to predict. They also got in a big battle with Apple that was distracting to their focus on building the store. I am a Steam customer who is really hoping for real some competition!\u201d<\/p>\n

A lot changed there that was hard to predict.<\/p>\n

Valve\u2019s cut of PC game sales revenue has been a hot topic for years now, but it seems uninterested in budging. Given Steam\u2019s dominance of the PC market, there\u2019s little reason for it to. Epic boss Tim Sweeney, who has spent hundreds of millions of dollars taking on video game platform holders in recent years, is an obvious vocal opponent of Steam\u2019s platform fees, with are typically set at 30%. Meanwhile, the Epic Games Store remains unprofitable, by Epic\u2019s own admission<\/a>.<\/p>\n

Borderlands 4 launches at some point from April to December 2025 across PC, PlayStation 5, and Xbox Series X and S.<\/p>\n

Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Gearbox chief Randy Pitchford has responded to social media posts resurfacing his prediction that Steam would become a “dying store” amid the announcement that Borderlands 4 will ditch Epic Games Store exclusivity to launch on Valve’s platform at the same time. 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