{"id":13834,"date":"2026-06-06T15:03:13","date_gmt":"2026-06-06T15:03:13","guid":{"rendered":"https:\/\/nextlevelnews.co.uk\/blog\/2026\/06\/06\/007-first-light-dev-io-interactive-says-its-now-sold-3-million-copies-tracking-well-above-our-forecasts-at-this-point\/"},"modified":"2026-06-06T15:03:13","modified_gmt":"2026-06-06T15:03:13","slug":"007-first-light-dev-io-interactive-says-its-now-sold-3-million-copies-tracking-well-above-our-forecasts-at-this-point","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2026\/06\/06\/007-first-light-dev-io-interactive-says-its-now-sold-3-million-copies-tracking-well-above-our-forecasts-at-this-point\/","title":{"rendered":"007 First Light Dev IO Interactive Says It&#8217;s Now Sold 3 Million Copies, Tracking &#8216;Well Above Our Forecasts at This Point&#8217;"},"content":{"rendered":"<section class=\"article-page\"><img decoding=\"async\" src=\"https:\/\/assets-prd.ignimgs.com\/2026\/06\/06\/ss-7683959b09f7863c5eb23bfdbcf039269765b5d6-1920x1080-1780758167967.jpg\" \/>\n<section data-transform=\"mobile-ad-break\"><\/section>\n<p>Developer IO Interactive is celebrating after <a href=\"https:\/\/www.ign.com\/games\/007-first-light\">007 First Light<\/a> sold 3 million copies in less than two weeks.<\/p>\n<p>IOI had announced 2.7 million sales in a week, but in an interview with IGN&#8217;s Simon Cardy in Los Angeles yesterday, CEO Hakan Abrak said the James Bond adventure game is now up to 3 million, having gone on sale on May 26. \u201cI&#8217;m feeling absolutely amazing,\u201d Abrak said when asked how he felt about the launch of 007 First Light. Its success comes without the help of a Nintendo Switch 2 version, which is expected to arrive <a href=\"https:\/\/www.ign.com\/articles\/james-bond-game-007-first-light-delayed-on-nintendo-switch-until-later-this-summer\"><u>later this summer.<\/u><\/a><\/p>\n<p>Not only has 007 First Light launched to strong sales, but it\u2019s critically acclaimed. It has 88 on <a href=\"https:\/\/www.metacritic.com\/game\/007-first-light\/\">Metacritic<\/a>, with IGN\u2019s <a href=\"https:\/\/www.ign.com\/articles\/007-first-light-review\">007 First Light review<\/a> returning a 9\/10. We said: \u201cDemonstrably obsessed with bringing the Bond fantasy to life in a way no one has ever managed before, 007 First Light is the best Bond game I\u2019ve ever played.\u201d<\/p>\n<section data-transform=\"slideshow\" data-slug=\"007-first-light-screenshots\" data-value=\"007-first-light-screenshots\" data-type=\"slug\" data-caption=\"\"><\/section>\n<p>Abrak told us that he made a speech during a town hall meeting five minutes before the reviews went live, telling staff that the most important thing is \u201cnot those people telling us whether we&#8217;re worthy of this, it\u2019s how we feel about this\u2026  just in case things were s**t!\u201d<\/p>\n<p>When the positive review scores came flooding in, Abrak said he cried. \u201cIt was an extremely emotional moment. Like almost seven years. I&#8217;m just happy because the team is 10 feet tall.\u201d<\/p>\n<p>007 First Light is the Danish studio\u2019s fastest-selling game, which means it\u2019s sold faster than any Hitman game it\u2019s worked on. \u201cBy all measures it\u2019s freaking successful,\u201d Abrak said, confirming 007 First Light is beating the company\u2019s internal expectations. \u201cIt&#8217;s just going and it&#8217;s fantastic,\u201d he added.<\/p>\n<p>The big question now is whether 007 First Light will turn a profit for IOI. <a href=\"https:\/\/www.ign.com\/articles\/007-first-light-budget-reportedly-more-than-200-million\">Recent reports from the Danish press<\/a> claimed the game cost 1.3 billion Danish krone (approx. $200 million) to develop over the course of seven years. That would make it the most expensive entertainment product in the country&#8217;s history.<\/p>\n<section data-transform=\"poll\" data-id=\"257114b8-4360-4e28-812e-de8e1d57ab98\"><\/section>\n<p>But Abrak cast doubt on the accuracy of the $200 million figure as a straightforward budget cost, insisting it includes a number of costs associated with the development and release of the game.<\/p>\n<p>\u201cWe give big fat bonuses to our teams if they do hit a few goals,\u201d Abrak said. \u201cThere&#8217;s some bonuses in there to be paid out in the future. There&#8217;s marketing in there and whatnot. So it&#8217;s not the actual cost of the product. But we&#8217;ll come up with all that. It&#8217;s by far the most expensive one, but it&#8217;s not like for the game itself, not $200 million.\u201d<\/p>\n<p>Abrak said that two weeks in, he\u2019s now \u201cvery confident\u201d 007 First Light will be profitable for IOI. \u201cThere&#8217;s some royalty models and whatnot around this, but we are well above our forecasts at this point,\u201d he added. And of course there\u2019s plenty more to come with the game. <a href=\"https:\/\/www.ign.com\/articles\/007-first-light-reveals-road-map-story-dlc-new-game-and-more-coming-soon\">IOI just outlined 007 First Light\u2019s first year of content<\/a>, and it sounds like the developer will use the post-launch model established with its successful Hitman World of Assassination trilogy to keep Bond relevant for some time. \u201cI think this is going to be a very special journey,&#8221; Abrak enthused.<\/p>\n<section data-transform=\"ignvideo\" data-slug=\"007-first-light-official-year-one-content-trailer\" data-loop=\"\"><\/section>\n<p>All eyes are now on a sequel, which <a href=\"https:\/\/www.ign.com\/articles\/how-007-first-light-sets-up-a-sequel\">007 First Light clearly sets up<\/a>. But <a href=\"https:\/\/www.ign.com\/articles\/io-interactive-wont-self-publish-future-james-bond-games-amazon-will-have-more-control\">confusing statements coming out of James Bond rights holder Amazon over the publishing of future titles<\/a> (IOI self-published 007 First Light) has called the planned trilogy of games into question.<\/p>\n<p>Abrak, though, painted a rosy picture of IOI\u2019s relationship with Amazon, and said the two companies will get together to issue a joint statement on what happens next soon enough.<\/p>\n<p>\u201cWe have a great relationship with Prime Video, where this licence collaboration is residing,\u201d Abrak said. \u201cThey&#8217;re here today and we&#8217;re just high fiving and having a good time. There will be information about this in the future. But for now it&#8217;s just First Light 007 and just enjoying what&#8217;s happening right now.\u201d<\/p>\n<p>Assuming IOI does get to make a sequel, it sounds like it will be cheaper to develop and launch because the developer will be able to lean on the work it&#8217;s already done for 007 First Light. Abrak said the cost associated with each World of Assassination title came down, and he\u2019d expect the same with future James Bond games.<\/p>\n<section data-transform=\"image-with-caption\" data-image-url=\"https:\/\/assets-prd.ignimgs.com\/2026\/06\/06\/unnamed-1780758105134.jpg\" data-image-title=\"null\" data-image-class=\"article-image-full-size\" data-image-link=\"https:\/\/assets-prd.ignimgs.com\/2026\/06\/06\/unnamed-1780758105134.jpg\" data-caption=\"007%20First%20Light%20Year%20One%20content.%20Image%20credit%3A%20IO%20Interactive.\"><\/section>\n<\/section>\n<p>\u201cThe first World of Assassination (2016\u2019s Hitman) cost around $78 million. And the second one took two-and-a half years versus the four-and-a-half years, five years, and cost $48 million. And the third one took 20 months, and it cost us $19 million. And that was the highest-rated one,&#8221; Abrak explained.<\/p>\n<p>\u201cSo the way we develop games is like, we&#8217;re not like some other developers, who are like, \u2018Oh, we have a hit, so it must cost us double the next one. It must be much more ambitious.\u2019 Ambition is not necessarily that it&#8217;s more expensive. Ambition is, the platform you build, how do you keep giving amazing experiences from that and how do you iterate on a sequel from that in a smart way, where it&#8217;s retroactively maybe lifting the first one as well, like we did with World of Assassination? Some of this approach to concept and ambition, one could think could be applied to Bond as well.\u201d<\/p>\n<p>Our<a href=\"https:\/\/www.ign.com\/wikis\/007-first-light\"> 007 First Light Guide<\/a> has all the <a href=\"https:\/\/www.ign.com\/wikis\/007-first-light\/Essential_Tips_and_Tricks\">Essential Tips and Tricks<\/a> you need to survive your first assignments, plus <a href=\"https:\/\/www.ign.com\/wikis\/007-first-light\/6_Tips_for_Mastering_Stealth\">6 Tips for Mastering Stealth<\/a> so you can stay out of sight. There are plenty of <a href=\"https:\/\/www.ign.com\/wikis\/007-first-light\/Trophy_and_Achievement_Guide\">achievements<\/a> to unlock and collectibles to get your hands on, so check our guide to <a href=\"https:\/\/www.ign.com\/wikis\/007-first-light\/All_Collectible_Locations\">All Collectible Locations<\/a> to make sure you don\u2019t miss out. For a helping hand with your missions, head to our in-progress <a href=\"https:\/\/www.ign.com\/wikis\/007-first-light\/Walkthrough\">Walkthrough<\/a>, and our guide to all the <a href=\"https:\/\/www.ign.com\/wikis\/007-first-light\/Safe_Combinations_and_Keypad_Codes\">Safe Combinations and Keypad Codes<\/a>.<\/p>\n<section data-transform=\"divider\"><\/section>\n<p><em>Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Developer IO Interactive is celebrating after 007 First Light sold 3 million copies in less than two weeks. IOI had announced 2.7 million sales in a week, but in an interview with IGN&#8217;s Simon Cardy in Los Angeles yesterday, CEO Hakan Abrak said the James Bond adventure game is now up to 3 million, having [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-13834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>007 First Light Dev IO Interactive Says It&#039;s Now Sold 3 Million Copies, Tracking &#039;Well Above Our Forecasts at This Point&#039; - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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