{"id":13702,"date":"2026-06-02T11:46:29","date_gmt":"2026-06-02T11:46:29","guid":{"rendered":"https:\/\/nextlevelnews.co.uk\/blog\/2026\/06\/02\/take-two-boss-says-2ks-wwe-franchise-could-be-double-or-triple-the-size-it-is-now\/"},"modified":"2026-06-02T11:46:29","modified_gmt":"2026-06-02T11:46:29","slug":"take-two-boss-says-2ks-wwe-franchise-could-be-double-or-triple-the-size-it-is-now","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2026\/06\/02\/take-two-boss-says-2ks-wwe-franchise-could-be-double-or-triple-the-size-it-is-now\/","title":{"rendered":"Take-Two Boss Says 2K&#8217;s WWE Franchise Could Be &#8216;Double or Triple the Size&#8217; It Is Now"},"content":{"rendered":"<section class=\"article-page\"><img decoding=\"async\" src=\"https:\/\/assets-prd.ignimgs.com\/2026\/06\/02\/ss-9f01df4c6ab22dcec63781977b0643db390727a8-1920x1080-1780400515407.jpg\" \/>\n<section data-transform=\"mobile-ad-break\"><\/section>\n<p>The boss of Take-Two believes 2K\u2019s WWE video games could be much more successful than they currently are, pointing to \u201congoing opportunities to improve the quality of the game.\u201d<\/p>\n<p>While 2K\u2019s WWE franchise is successful, it\u2019s overshadowed by 2K\u2019s NBA franchise, which makes mountains of cash for parent company Take-Two. Both games are developed by the California-based studio Visual Concepts. The most recent release was WWE 2K26, <a href=\"https:\/\/www.ign.com\/articles\/wwe-2k26-review\">which IGN awarded a 7\/10<\/a>. \u201cWWE 2K26 benefits most from having been built on a tremendous foundation \u2013 one that has barely had to change, but continues to in ways that are starting to hurt more than help,\u201d we said. WWE 2K27 is already confirmed, likely for a March 2027 release date.<\/p>\n<p>In its latest financial report, Take-Two said WWE 2K26 \u201crecurrent consumer spending\u201d is up 20% year-over-year and more than 85 million matches played, an increase of 7% compared to WWE 2K25. But Take-Two CEO Strauss Zelnick told IGN that he believes the WWE franchise could grow significantly, saying Visual Concepts \u201calways wants to do better.\u201d<\/p>\n<section data-transform=\"slideshow\" data-slug=\"every-ign-wwe-game-review-ever\" data-value=\"every-ign-wwe-game-review-ever\" data-type=\"slug\" data-caption=\"\"><\/section>\n<p>\u201cWe&#8217;re very proud of Metacritic score, we&#8217;re proud of how the title performed,\u201d Zelnick said. \u201cWe have great partners at TKO led by Nick Khan. And of course everything related to WWE continues to grow. The team over there is just crushing it. So we&#8217;re thrilled to be in business with TKO and WWE.<\/p>\n<p>\u201cI do think there&#8217;s ongoing opportunities to improve the quality of the game. I do think that we can give consumers more of what they want. And I know our team at Visual Concepts always wants to do better. We&#8217;re never in the business of patting ourselves on the back. We believe that arrogance is the enemy of continued success. And I think that title could be double or triple the size that it is as long as we delight consumers, and as long as we give them something new and not expected that&#8217;s consistent with the brand that they love. That&#8217;s our job.\u201d<\/p>\n<p>The question will be, how can Visual Concepts change the game to get WWE to the level Zelnick clearly believes it could be hitting? Monetization has been a thorny subject for players recently, and 2K recently had to <a href=\"https:\/\/www.ign.com\/articles\/wwe-2k26-makes-ringside-pass-u-turn-following-widespread-criticism-new-patch-out-now\">change the way the Ringside Pass works in <u>WWE 2K26<\/u><\/a> following widespread criticism from the community.<\/p>\n<section data-transform=\"ignvideo\" data-slug=\"wwes-jacob-fatu-and-oba-femi-reveal-their-goats\" data-loop=\"\"><\/section>\n<p>Ever since the new battle pass system was revealed for this year\u2019s 2K wrestling release, players had expressed concerns over how it would replace the traditional six DLC packs that they\u2019d come to expect \u2014 the crux of the issue being that it would now take dozens of hours of play to unlock members of the roster by completing all 40 tiers of the pass, rather than the instant unlocks that DLC packs used to grant.<\/p>\n<p>This meant that even when paying for the premium tiers of the Ringside Pass, fans would have to sink more hours into their busy schedules than anticipated, just to receive the wrestling icons they\u2019d already purchased.<\/p>\n<p>But from Season 2 onward, all four characters in the Premium track of the pass are unlocked immediately in Tier 1. Meanwhile, the amount of XP needed to progress through each tier was reduced from 800 to 625, a number 2K says wouldn\u2019t be increased again. Each Ringside Pass costs $9.99\/\u00a38.99 per season, with an annual pass available for $49.99\/\u00a344.99.<\/p>\n<p>All eyes will be on WWE 2K27, then, to see what improvements Visual Concepts comes up with that might expanding the audience for the game.<\/p>\n<section data-transform=\"divider\"><\/section>\n<p><em>Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.<\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The boss of Take-Two believes 2K\u2019s WWE video games could be much more successful than they currently are, pointing to \u201congoing opportunities to improve the quality of the game.\u201d While 2K\u2019s WWE franchise is successful, it\u2019s overshadowed by 2K\u2019s NBA franchise, which makes mountains of cash for parent company Take-Two. Both games are developed by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Take-Two Boss Says 2K&#039;s WWE Franchise Could Be &#039;Double or Triple the Size&#039; It Is Now - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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