{"id":13660,"date":"2026-05-30T09:43:12","date_gmt":"2026-05-30T09:43:12","guid":{"rendered":"http:\/\/nextlevelnews.co.uk\/blog\/2026\/05\/30\/new-xbox-boss-says-decision-to-continue-to-show-ps5-logos-during-its-xbox-games-showcase-was-a-miss-and-i-own-it\/"},"modified":"2026-05-30T09:43:12","modified_gmt":"2026-05-30T09:43:12","slug":"new-xbox-boss-says-decision-to-continue-to-show-ps5-logos-during-its-xbox-games-showcase-was-a-miss-and-i-own-it","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2026\/05\/30\/new-xbox-boss-says-decision-to-continue-to-show-ps5-logos-during-its-xbox-games-showcase-was-a-miss-and-i-own-it\/","title":{"rendered":"New Xbox Boss Says Decision to Continue to Show PS5 Logos During Its Xbox Games Showcase ‘Was a Miss, and I Own It’"},"content":{"rendered":"
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Xbox boss Asha Sharma has reacted to negative feedback at Microsoft\u2019s decision to continue to show competing platform logos at its upcoming Xbox Games Showcase, suggesting it will stop doing so for future shows.<\/p>\n

Sharma, who took over as boss of Xbox from Phil Spencer earlier this year, has embarked upon a rebrand of the gaming business in a bid to get core Xbox fans back onside following years of disenchantment. Early decisions include the end of the controversial \u2018This is an Xbox\u2019 marketing campaign<\/u><\/a>, quickfire new Xbox console features<\/u><\/a>, and switching from \u2018Xbox\u2019 to \u2018XBOX\u2019<\/a> in official branding.<\/p>\n

But yesterday, following the delay of Fable to early 2027<\/a>, Microsoft confirmed it would “continue the precedent” by highlighting competing platforms during its 2026 Xbox Showcase<\/u><\/a> on June 7. Xbox chief content officer Matt Booty set the stage during an appearance on the Official Xbox Podcast<\/u><\/a>, telling fans to expect the company to be transparent about what platforms its games are coming to, meaning you’ll probably see a PlayStation logo or two pop up.<\/p>\n

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“We’ll be very clear about what platforms a game is coming to and want to continue the precedent,” Booty said. “I think we’ve got a good system going, where we make it clear in Showcase.”<\/p>\n

Sony, however, does not return the favor and include Xbox logos in trailers for games shown during its showcases, such as State of Play. So, while you\u2019ll see the PS5 logo on the Microsoft hosted trailers for the likes of Fable, Call of Duty: Modern Warfare 4, and even Halo: Campaign Evolved, you won\u2019t see the Xbox Series X and S logo on the same trailers hosted by Sony.<\/p>\n

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The logo confirmation came amid much debate about the potential of Microsoft to return to exclusive games, although Sharma has given no indication so far that she plans to do so. Earlier this month, it was reported that Sharma was \u201ctreading carefully\u201d as she worked out what to do with exclusive games, but Microsoft has said it will \u201creevaluate our approach to exclusivity,\u201d<\/u><\/a> a tantalizing tease particularly for core fans who feel Xbox consoles have been devalued amid the company\u2019s multiplatform push in recent years. Indeed, a return to Xbox exclusives topped the recently launched \u2018XBOX Player Voice<\/u><\/a>\u2019 platform.<\/p>\n

So, by highlighting the fact most of the games we\u2019ll see in the Xbox Game Showcase are also coming to PS5, Microsoft is hammering home the point that it has no actual exclusive games, unlike Sony, which is retreating further into console exclusivity having pulled back from PC. At least, that\u2019s the narrative coming from some hardcore Xbox fans, and it should be noted that Gears of War: E-Day is so far not<\/em> confirmed for PS5.<\/p>\n

<\/section>\n

Sharma reacted to disappointment specifically expressed by hardcore Xbox fan X \/ Twitter account Klobrille<\/a>, who had said: \u201cI feel like the bare minimum expectation many had was for Xbox to really focus on their own platform at least for the time of the Showcase.\u201d<\/p>\n

Sharma tweeted<\/a>: \u201cSeeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.\u201d<\/p>\n

That response in itself has sparked discussion, with IGN\u2019s own Ryan McCaffrey wondering how exactly pretending a game doesn\u2019t exist on other platforms during your showcase helps gamers. \u201cExclusives are another matter, but if it’s multiplatform, why try to convince anyone otherwise?\u201d he tweeted<\/a>.<\/p>\n

“IMHO the people that are upset about this are really just upset that those games aren’t exclusive to Xbox. I don’t think pretending something is exclusive during your Showcase when it’s really not is particularly beneficial to anyone.”<\/p>\n

<\/section>\n

Others, though, are happy with the response. \u201cXBOX Showcase needs to be for XBOX fans,\u201d said one fan. \u201cYou can\u2019t win over new fans or keep current fans when promoting you don\u2019t need an XBOX at your biggest spotlight of the year.\u201d<\/p>\n

Clearly, Sharma faces a tough job turning Xbox around financially while keeping hardcore fans on-side. It seems unlikely that Microsoft will all of a sudden ditch its multiplatform push, especially when it sees so much success on PS5 with the likes of the Forza Horizon games. As it stands, the big picture remains the same, whatever the case with logos. Earlier this week, Sharma reportedly warned staff that \u201chard choices\u201d are ahead for Xbox<\/a>. Reversing a decision you just reaffirmed a day earlier is just the start.<\/p>\n

<\/section>\n

Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Xbox boss Asha Sharma has reacted to negative feedback at Microsoft\u2019s decision to continue to show competing platform logos at its upcoming Xbox Games Showcase, suggesting it will stop doing so for future shows. Sharma, who took over as boss of Xbox from Phil Spencer earlier this year, has embarked upon a rebrand of the […]<\/p>\n","protected":false},"author":1,"featured_media":13661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-13660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nNew Xbox Boss Says Decision to Continue to Show PS5 Logos During Its Xbox Games Showcase 'Was a Miss, and I Own It' - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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