{"id":12243,"date":"2026-02-13T14:30:00","date_gmt":"2026-02-13T14:30:00","guid":{"rendered":"https:\/\/nextlevelnews.co.uk\/blog\/2026\/02\/13\/zero-parades-writer-hopes-za-um-never-becomes-a-aaa-studio\/"},"modified":"2026-02-13T14:30:00","modified_gmt":"2026-02-13T14:30:00","slug":"zero-parades-writer-hopes-za-um-never-becomes-a-aaa-studio","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2026\/02\/13\/zero-parades-writer-hopes-za-um-never-becomes-a-aaa-studio\/","title":{"rendered":"Zero Parades Writer Hopes ZA\/UM \u2018Never Becomes a AAA Studio\u2019"},"content":{"rendered":"
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<\/section>\n

Developer ZA\/UM may have had a significant hit with 2019\u2019s Disco Elysium, but it remains a reasonably small studio. And, at least as far as writer and VO director Jim Ashilevi is concerned, that\u2019s how things should remain. <\/p>\n

\u201cI hope we’ll never become a triple-A studio,\u201d he said during a recent interview with IGN. <\/p>\n

ZA\/UM currently employs just under 100 members of staff, many of whom work remotely from different places across the world. Its has offices in Tallinn, Estonia; London, UK; and Porto, Portugal, and the company remains independently owned. While this is admittedly a bigger outfit than many indie developers enjoy, it\u2019s still small-scale. And that\u2019s how Ashilevi likes it. <\/p>\n

\u201cI think we’re always deeply encouraged and inspired by the indie scene because that’s where the fresh ideas come from,\u201d he said. \u201cThe avant-garde stuff always happens on the fringes, and I hope we’ll never become a triple-A studio. Honestly, even if Zero Parades sells four billion copies, I hope we are wise enough to stay true to our core sensibilities and values as artists and storytellers.\u201d <\/p>\n

As part of that conversation, Ashilevi offered his assessment of the gaming landscape. \u201cI think it’s grim out there,\u201d he said. \u201cI think the industry is in a really rough place. We all know that. But I don’t think the industry is in a rough place creatively. I think, in a way, it’s better than ever. It’s better than ever before because anyone can make a game that touches the hearts of hundreds of millions of people.\u201d<\/p>\n

<\/section>\n

The comment came in reference to the success of Clair Obscur: Expedition 33, which, while developed on a much higher budget than any of ZA\/UM\u2019s projects, was 2025\u2019s demonstration that there\u2019s an enormous appetite for single-player, story-led games produced outside of the mega-publishers\u2019 circles. <\/p>\n

\u201cI think the industry has become less gatekeep-y in a way,\u201d he said. \u201cBut that also presents another problem, which is how do you even begin to promote your game, or make sure that it actually finds its audience? I think really the only thing you can control is whether you’re staying true to your own vision and your own voice.\u201d<\/p>\n

As we explored earlier this week, that vision has been ZA\/UM\u2019s \u201cNorth Star\u201d when it comes to Zero Parades<\/u><\/a>. \u201cFor that reason, I’m already really proud and happy with what we’ve done,\u201d says Ashilevi. \u201cIt’s like the response coming from the players \u2013 which will hopefully be positive, mostly positive \u2013 is almost just a bonus at this point. The real value I got out of it as a storyteller was just getting to know my friends and colleagues a little better and getting to know more about what goes on in their hearts and minds and souls.\u201d<\/p>\n

For more from ZA\/UM, check out the studio\u2019s stance on using AI<\/a>, and why its new RPG resembles Disco Elysium so closely<\/a>. <\/p>\n

<\/section>\n

Matt Purslow is IGN’s Executive Editor of Features. <\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Developer ZA\/UM may have had a significant hit with 2019\u2019s Disco Elysium, but it remains a reasonably small studio. And, at least as far as writer and VO director Jim Ashilevi is concerned, that\u2019s how things should remain. \u201cI hope we’ll never become a triple-A studio,\u201d he said during a recent interview with IGN. ZA\/UM […]<\/p>\n","protected":false},"author":1,"featured_media":12244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-12243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nZero Parades Writer Hopes ZA\/UM \u2018Never Becomes a AAA Studio\u2019 - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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