{"id":11228,"date":"2025-10-31T15:17:00","date_gmt":"2025-10-31T15:17:00","guid":{"rendered":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/10\/31\/indie-game-gets-the-best-accidental-marketing-in-japan-after-title-mistranslated-to-shy-dungeon\/"},"modified":"2025-10-31T15:17:00","modified_gmt":"2025-10-31T15:17:00","slug":"indie-game-gets-the-best-accidental-marketing-in-japan-after-title-mistranslated-to-shy-dungeon","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/10\/31\/indie-game-gets-the-best-accidental-marketing-in-japan-after-title-mistranslated-to-shy-dungeon\/","title":{"rendered":"Indie Game Gets ‘The Best Accidental Marketing’ in Japan After Title Mistranslated to ‘Sh***y Dungeon’"},"content":{"rendered":"
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<\/section>\n

With all the indie titles being released on Steam every week, it can be hard to make your game stand out. Italian developer Fix-a-Bug accidentally gave its 2D dungeon crawler a big prelaunch popularity boost in Japan by accidentally naming the game \u201cShitty Dungeon\u201d in Japanese.<\/p>\n

Although the game\u2019s English title is The Crazy Hyper-Dungeon Chronicles, its Japanese language Steam Store page ended up displaying the title as Kuso Danjon. This means \u201cShitty Dungeon\u201d or \u201cCrap Dungeon,\u201d if you want to be slightly more polite.<\/p>\n

In a recent interview with Game*Spark<\/u><\/a> spotted by Automaton<\/u><\/a>, developer Paolo Nicoletti explained that the \u2018shitty dungeon incident\u2019 occurred back in August this year, when the team was releasing a demo version of the game and had yet to get a professional Japanese translation.<\/p>\n

<\/section>\n

When they realized their mistake, Nicoletti says, “Everyone was cracking up, and honestly, I also laughed a lot about it. It was completely unintentional.\u201d However the mishap did not flush the rogue-lite dungeon crawler down the toilet, rather, \u201cIt ended up bringing the game a lot of attention and the number of Wishlists soared.” Nicoletti said the name change was \u201cthe best accidental marketing\u201d the developer could have hoped for.<\/p>\n

According to an earlier report by Automaton Japan<\/u><\/a>, the Japanese language Steam page for The Crazy Hyper-Dungeon Chronicles was named Shitty Dungeon back on August 8. By August 13, Japanese speaking users had begun discussing the topic on X and had reported it on the official Discord server. <\/p>\n

It\u2019s still not clear how or why this mistranslation happened, but it\u2019s worth noting that the pre-release Japanese language demo of the game had some awkward machine translations when it was picked for Tokyo Game Show\u2019s \u2018Selected Indie 80\u2019 in September. The developers announced that these issues would be fixed in the full release, and it appears the \u2018shitty dungeon incident\u2019 occurred around this time.<\/p>\n

This amusing mistake made the indie game stand out from the crowd of new Steam releases. It soon became a topic of discussion on Japanese social media. According to Nicoletti, this contributed to an increase in Wishlist numbers for the then-unreleased game. After all, a title that seems to proudly proclaim it’s bad can make people curious as to whether that\u2019s really the case.<\/p>\n

However, the quality of the game did not stink after all, and The Crazy Hyper-Dungeon Chronicles currently has a ‘Mostly Positive’<\/u><\/a> rating on Steam. Reviewers have been praising its funny dialogue, satisfying gameplay loop and the overall care put into its development. <\/p>\n

Japanese speaking commenters on X<\/u><\/a> have also praised the demo and the full game for being surprisingly better than its initial Japanese title suggested. \u201cHumor that lives up to the name,\u201d and \u201cgreat, detailed pixel art,\u201d are among the plaudits given to the indie title. One Japanese language review<\/u><\/a> on Steam noted that, \u201cDespite the title Shitty Dungeon making me think it was a joke, it is actually quite well made.\u201d The reviewer said that because they’d made a blind buy, \u201cIt wasn\u2019t quite what I expected but the combat system is pretty interesting.\u201d They also praised the game\u2019s balance between humorous dialogue and tense combat.<\/p>\n

Although good localizations are preferable, translation errors have produced some weirdly memorable dialogue over the years. If it hadn\u2019t been for mistranslation, such lines would never have become so iconic. Lines like Zero Wing\u2019s \u201cAll your base are belong to us,\u201d and Castlevania: Symphony of the Night\u2019s \u201cWhat is a man? A miserable little pile of secrets,\u201d have endured beyond their source games to become well-known memes.<\/p>\n

<\/section>\n

Verity Townsend is a Japan-based freelance writer who previously served as editor, contributor and translator for the game news site Automaton West. She has also written about Japanese culture and movies for various publications.<\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

With all the indie titles being released on Steam every week, it can be hard to make your game stand out. Italian developer Fix-a-Bug accidentally gave its 2D dungeon crawler a big prelaunch popularity boost in Japan by accidentally naming the game \u201cShitty Dungeon\u201d in Japanese. Although the game\u2019s English title is The Crazy Hyper-Dungeon […]<\/p>\n","protected":false},"author":1,"featured_media":11229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-11228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nIndie Game Gets 'The Best Accidental Marketing' in Japan After Title Mistranslated to 'Sh***y Dungeon' - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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