{"id":10947,"date":"2025-10-01T23:57:42","date_gmt":"2025-10-01T23:57:42","guid":{"rendered":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/10\/01\/this-xbox-generation-will-be-remembered-for-one-thing-greed\/"},"modified":"2025-10-01T23:57:42","modified_gmt":"2025-10-01T23:57:42","slug":"this-xbox-generation-will-be-remembered-for-one-thing-greed","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/10\/01\/this-xbox-generation-will-be-remembered-for-one-thing-greed\/","title":{"rendered":"This Xbox Generation Will Be Remembered for One Thing: Greed"},"content":{"rendered":"
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<\/section>\n

Phil Spencer has been the head of Xbox<\/u><\/a> (now officially the CEO of Microsoft Gaming) for over a decade<\/u><\/a> now. And up until very recently, I\u2019d argue that under his watch, the brand really did put players first, even if Xbox has continued to lose market share to PlayStation. As a reminder: Phil immediately unbundled<\/u><\/a> the Kinect from the Xbox One, removing the $100 albatross weighing the console down. His first big initiative as boss was championing backwards compatibility<\/u><\/a>, which is inarguably a huge success. FPS Boost<\/u><\/a> on Xbox Series later made many of those old games run even better. He dragged Sony kicking and screaming<\/u><\/a> into normalizing cross-play. The Xbox One X one-upped the PS4 Pro<\/u><\/a> by offering true, native 4K. And Xbox gaming has undeniably become more inclusive in the Phil Spencer Era thanks to the Xbox Adaptive Controller<\/u><\/a> as well as laudable ASL features<\/u><\/a> in multiple first-party games. Finally, there\u2019s Xbox Game Pass, whose mystery economics continue to make it controversial amongst both gamers and developers alike, but has nevertheless been a tremendous value for subscribers.<\/p>\n

Until now, at least. On IGN\u2019s Unlocked podcast<\/a>, I (far too) often make reference to that Simpsons gif where Sideshow Bob keeps stepping on the rakes<\/u><\/a> he\u2019s surrounded by. And the reason I do that is because Xbox always seems to find a way to ruin any momentum it builds up, typically through no fault of anyone but itself. Take the month of October, for instance. Microsoft is shipping not one or two but three <\/em>really exciting new games in the next 30 days: the very<\/u><\/a>–awesome<\/u><\/a>-so-far Ninja Gaiden 4, which revives the beloved fast-action franchise after a dormant decade; Double Fine\u2019s promising<\/u><\/a> Keeper, the studio\u2019s next project after its Game Awards Game of the Year-nominated<\/u><\/a> Psychonauts 2; and ever-reliable Obsidian Entertainment\u2019s RPG\/shooter sequel The Outer Worlds 2, which we\u2019ve loved every time we\u2019ve seen<\/u><\/a> or played<\/u><\/a> it. That\u2019s a potentially huge month for Xbox \u2013 particularly when so many Xbox fans remember how it wasn\u2019t long ago when we\u2019d be lucky to get three ultra-promising first-party releases in an entire year<\/em>, let alone a single month.<\/p>\n

<\/section>\n

All three will drop onto Xbox Game Pass on day one \u2013 but this is the part where Xbox starts stepping on all those rakes. Effective immediately, you\u2019ll need to pay a whopping 50% more<\/u><\/a> for that privilege. Microsoft has raised Game Pass prices for the third year in a row, with the give-me-all-the-day-one-releases tier now setting players back $30 per month. Fourteen months ago, by the way, Game Pass Ultimate was $17. That\u2019s how high and how fast the price has risen. <\/p>\n

Fourteen months ago, Game Pass Ultimate was $17. Now it’s $30. That\u2019s how high and how fast the price has risen.\u00a0<\/section>\n

In fairness to Microsoft, the company has added more to Ultimate: Ubisoft+ Classics, Fortnite Crew, and higher-resolution cloud gaming. It\u2019s also worth mentioning that multiple likely Game of the Year candidates hit Game Pass Ultimate on day one this year: Clair Obscur: Expedition 33, Hollow Knight: Silksong, and Blue Prince. But we all know that the biggest appeal of Game Pass are those day-one benefits for Xbox-published games, and this price increase feels directly targeted at that. (For the record, PC Game Pass is going from $12 to $16.49 per month.)<\/p>\n

<\/section>\n

This comes immediately on the heels of the company jacking up Xbox console prices<\/u><\/a> for the second time<\/u><\/a> in the past four months, with the top-end Xbox Series X now carrying an eye-watering price tag of $800. But that $800 almost sounds like a damn bargain next to the much-hyped ROG Xbox Ally X handheld gaming PC, which weighs in at NINE-HUNDRED AND NINETY-NINE U.S. DOLLARS<\/u><\/a>. Sure, there\u2019s a less powerful, more affordable version for $599, but nobody knows if that one\u2019s worth a damn, because Microsoft has only ever let media and influencers get their hands on the more powerful Ally X. Hopefully it proves useful, as the Series S has for the non-hardcore gamer part of the market.<\/p>\n

Heck, the only thing the Xbox folks haven\u2019t raised prices on are first-party games. Oh, they tried<\/u><\/a> with The Outer Worlds 2, to be clear \u2013 and they inevitably will next year when Fable, Gears of War: E-Day, Forza Horizon 6, etc. drop \u2013 but the Xbox community wasn\u2019t having any of that, and Microsoft relented<\/u><\/a>. <\/p>\n

<\/section>\n

I realize we live in crazy times, and that Sony and Nintendo are not exactly blameless here either after each of them raised prices on their own aging hardware in the past year (with Nintendo also aggressively raising software prices for the Switch 2 generation as well). Blame the Trump tariffs if you want to (heck, Microsoft does<\/u><\/a>), but I\u2019m sorry: at the end of the day, the buck stops with Microsoft. This is a company with a market cap of nearly $4 trillion<\/em>, who has done layoff after layoff, after spending upwards of $80 million on studio and publisher acquisitions. And it\u2019s fair to wonder if those naysayers who question the sustainability of Game Pass and its business model are being proven right with this latest, deepest round of price hikes.<\/p>\n

We\u2019ve reached a sad point where gaming is becoming less accessible to new players rather than more.<\/section>\n

What\u2019s worse is that, in the bigger picture, we\u2019ve reached a sad point where gaming is becoming less accessible to new players rather than more. Historically, console prices go down and the size and quality of the game library goes up over the course of a generation, leading to more units sold and a healthier ecosystem for everyone inside it. And while again, the blame for the absence of that this generation does not rest squarely on Microsoft\u2019s shoulders, the actions of Team Xbox are of a company that isn\u2019t showing a lot of empathy towards its customers as the cost of groceries, gas, and other bare essentials keeps going up. Again, these larger economic issues aren\u2019t Microsoft\u2019s fault, and it has to contend with rising development costs too, but they are choosing profit over players.<\/p>\n

<\/section>\n

As such, while I recognize that this Xbox console generation isn\u2019t over yet, it\u2019s almost certainly going to be remembered first and foremost for Microsoft\u2019s greed: two hardware price increases (and counting), three Xbox Game Pass price increases (and counting), one software price increase (so far), and tens of thousands of layoffs<\/u><\/a> as well as multiple studio closures. <\/p>\n

It\u2019s kind of a monkey\u2019s paw situation, really: all Xbox gamers have wanted since the start of the catastrophic Xbox One generation was a steady supply of great first-party games. Well, in 2025 we\u2019re finally getting that \u2013 and as I\u2019ve already mentioned, 2026 is shaping up to be a banger too \u2013 but it\u2019s coming at the cost of, well\u2026practically everything else. But it\u2019s not our fault. Instead, Microsoft\u2019s greed is to blame.<\/p>\n

<\/section>\n

Ryan McCaffrey is IGN’s executive editor of previews and host of both IGN’s weekly Xbox show, <\/em>Podcast Unlocked<\/a>, as well as our monthly(-ish) interview show, <\/em>IGN Unfiltered<\/a>. He’s a North Jersey guy, so it’s “Taylor ham,” not “pork roll.” Debate it with him on Twitter at <\/em>@DMC_Ryan<\/em><\/a>.<\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Phil Spencer has been the head of Xbox (now officially the CEO of Microsoft Gaming) for over a decade now. And up until very recently, I\u2019d argue that under his watch, the brand really did put players first, even if Xbox has continued to lose market share to PlayStation. As a reminder: Phil immediately unbundled […]<\/p>\n","protected":false},"author":1,"featured_media":10948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThis Xbox Generation Will Be Remembered for One Thing: Greed - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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