{"id":10907,"date":"2025-09-29T08:36:51","date_gmt":"2025-09-29T08:36:51","guid":{"rendered":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/09\/29\/i-love-how-we-all-know-exactly-what-this-was-a-middle-finger-to-battlefield-6-live-action-trailer-takes-aim-at-call-of-duty\/"},"modified":"2025-09-29T08:36:51","modified_gmt":"2025-09-29T08:36:51","slug":"i-love-how-we-all-know-exactly-what-this-was-a-middle-finger-to-battlefield-6-live-action-trailer-takes-aim-at-call-of-duty","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/09\/29\/i-love-how-we-all-know-exactly-what-this-was-a-middle-finger-to-battlefield-6-live-action-trailer-takes-aim-at-call-of-duty\/","title":{"rendered":"‘I Love How We All Know Exactly What This Was a Middle Finger To’ \u2014 Battlefield 6 Live-Action Trailer Takes Aim at Call of Duty"},"content":{"rendered":"
\n
<\/section>\n

EA is ramping up its Battlefield 6<\/a> marketing, this time taking a direct jab at first-person shooter rival Call of Duty.<\/p>\n

Battlefield 6\u2019s official live-action trailer dropped over the weekend, and it begins with what looks like a send up of Activision\u2019s star-studded live-action Call of Duty trailers. The classic example here is the \u2018There’s a Soldier in All of Us\u2019 video for 2010\u2019s Black Ops, which features the late Kobe Bryant, and talkshow host Jimmy Kimmel firing weapons in a live-action battlefield.<\/p>\n

<\/section>\n

The Battlefield 6 advert sees actor Zac Efron, basketball star Jimmy Butler, country singer Morgan Wallen, and UFC star Paddy Pimblett assume the classes available to play in the game, complete with outlandish gun skins. It looks like the trailer will continue on in the Call of Duty style, but Zac Efron\u2019s rousing speech is cut short by a missile that blows the squad to smithereens.<\/p>\n

Surprise! Realistic-looking mil-sim soldiers emerge from the smoke. \u201cWho was that?\u201d one soldier asks. \u201cDoesn\u2019t matter. Let\u2019s move.\u201d We\u2019re then treated to a live-action trailer packed with the kind of explosive action and environmental destruction the Battlefield series is famous for. The trailer ends with the tagline \u201cOnly in Battlefield.\u201d<\/p>\n

The message is loud and clear: Battlefield 6 isn\u2019t like Call of Duty, it\u2019s a serious first-person shooter.<\/p>\n

<\/section>\n

It didn\u2019t take long for fans to take note of what EA\u2019s trying to do here. \u201cWait. Game company dissing other game company in their trailer in 2025??? We’re so back on 2010,\u201d said one YouTube user. \u201cThey\u2019re literally just roasting call of duty at this point,\u201d said another. \u201cOh my god they had us in the first half not gonna lie,\u201d added another fan. \u201cI think we know who they\u2019re mocking, S+ marketing team,\u201d said a redditor.<\/p>\n

Of course, there\u2019s more to this year\u2019s Battlefield versus Call of Duty showdown than mocking trailers. Developer DICE has indicated it has no plans to release crossover skins that would break the aesthetic Battlefield 6 is going for<\/u><\/a>, and promised the developers were listening to fan feedback.<\/p>\n

In a recent interview with DBLTAP<\/u><\/a>, Battlefield 6 design director Shashank Uchil doubled down on EA’s commitment to grounded realism, and even pointed to Call of Duty’s infamous Nicki Minaj skin<\/u><\/a> as something Battlefield 6 doesn’t need.<\/p>\n

\u201cIt has to be grounded,” he said. “That is what BF3 and BF4 was \u2014 it was all soldiers, on the ground. It\u2019s going to be like this,\u201d Uchil said, pointing at the key art featuring soldiers in soldier gear looking out over a wartorn New York City.<\/p>\n

He added: \u201cI don\u2019t think it needs Nicki Minaj. Let\u2019s keep it real, keep it grounded.\u201d<\/p>\n

<\/section>\n

Call of Duty\u2019s foray into goofy skins territory is well-documented, although recent releases have certainly amped up the conversation around them. With the likes of Beavis and Butt-Head and American Dad hitting the game this year shortly after weed-obsessed bundles starring Seth Rogen<\/u><\/a>, some fans have said they\u2019ve had enough of what they call the ‘Fortnite-ification’ of their beloved Call of Duty, and pleaded with publisher Activision to return to its mil-sim roots.<\/p>\n

Then, last month, Activision shocked the Call of Duty community when it confirmed that Operators, Operator Skins, and Weapons from Black Ops 6 would no longer carry forward into Black Ops 7<\/u><\/a>. This came as a big surprise to players who had expected content they\u2019d bought for Black Ops 6 to carry forward, as it has done with previous entries, and given Black Ops 7 directly follows last year\u2019s Black Ops 6. Explaining the decision, Activision said Black Ops 7 \u201cneeds to feel authentic to Call of Duty and its setting.\u201d<\/p>\n

It means that at launch, at least, you won\u2019t see all those goofy skins running around Multiplayer. It sounds like Multiplayer will look like Black Ops 7, at least at the start of things. Activision went on to say that Black Ops 7 bundles and items \u201cwill be crafted to fit the Black Ops identity.\u201d \u201cWe hear the feedback,\u201d Activision added. \u201cWe need to deliver a better balance toward the immersive, core Call of Duty experience.\u201d<\/p>\n

Battlefield 6 is a crucial release for EA, and based on this live-action trailer, it\u2019s putting its weight behind the marketing of the game. Battlefield 6 leads the charge, releasing October 10 before Call of Duty: Black Ops 7 counter-attacks on November 14. It will be interesting to see which of the two mega publishers is happiest when the dust settles.<\/p>\n

It\u2019s been an interesting month for video game companies mocking their rivals with adverts. Earlier this month, Sega reignited its old rivalry against Nintendo with a spicy trailer for Sonic Racing: CrossWorlds<\/u><\/a> that went hard on Switch 2 launch title Mario Kart World<\/u><\/a>.<\/p>\n

<\/section>\n

Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.<\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

EA is ramping up its Battlefield 6 marketing, this time taking a direct jab at first-person shooter rival Call of Duty. Battlefield 6\u2019s official live-action trailer dropped over the weekend, and it begins with what looks like a send up of Activision\u2019s star-studded live-action Call of Duty trailers. The classic example here is the \u2018There’s […]<\/p>\n","protected":false},"author":1,"featured_media":10908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-10907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n'I Love How We All Know Exactly What This Was a Middle Finger To' \u2014 Battlefield 6 Live-Action Trailer Takes Aim at Call of Duty - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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