{"id":10088,"date":"2025-07-21T09:41:38","date_gmt":"2025-07-21T09:41:38","guid":{"rendered":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/07\/21\/star-wars-outlaws-flopped-because-the-brand-itself-was-in-choppy-waters-ubisoft-ceo-says\/"},"modified":"2025-07-21T09:41:38","modified_gmt":"2025-07-21T09:41:38","slug":"star-wars-outlaws-flopped-because-the-brand-itself-was-in-choppy-waters-ubisoft-ceo-says","status":"publish","type":"post","link":"https:\/\/nextlevelnews.co.uk\/blog\/2025\/07\/21\/star-wars-outlaws-flopped-because-the-brand-itself-was-in-choppy-waters-ubisoft-ceo-says\/","title":{"rendered":"Star Wars Outlaws Flopped Because the Brand Itself Was ‘In Choppy Waters,’ Ubisoft CEO Says"},"content":{"rendered":"
\n
<\/section>\n

Ubisoft CEO Yves Guillemot has chalked up Star Wars Outlaws<\/u><\/a>‘ lackluster performance to the “choppy waters” of the sci-fi saga’s fandom.<\/p>\n

Addressing shareholders at a recent Q&A<\/u><\/a>, Guillemot didn’t reflect on the game’s own performance issues, bugs, or complaints about repetitive gameplay, instead saying: “Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters.” <\/p>\n

I’s true that the Star Wars brand has taken a bit of a battering of late, with a middling reception to Star Wars: The Rise of Skywalker and lower-than-hoped viewership of various Disney+ spin-offs like Book of Boba Fett and The Acolyte. But attributing Outlaws’ mixed reception to broader issues with the fandom has raised a few eyebrows among fans for feeling slightly reductive.<\/p>\n

<\/section>\n

Guillemot did not make note of the game’s own technical problems on arrival, for example. IGN’s own Star Wars Outlaws review<\/u><\/a> \u2014 in which we awarded the sci-fi game a “Good” 7\/10 \u2014 highlighted repetitive combat and “a few too many bugs at launch.”<\/p>\n

Furthermore, the game was mired in controversy when Ubisoft was accused of “pushing an agenda,” resulting in “polarized comments”<\/u><\/a> around the developer\/publisher and the game long before the game released. <\/p>\n

Star Wars Outlaws got its first story expansion in May<\/u><\/a> with the release of the A Pirate\u2019s Fortune DLC on PlayStation, Xbox and PC. A Pirate’s Fortune gives players the chance to join forces with Hondo Ohnaka, head of the Ohnaka Gang. Hondo will be a name familiar to Star Wars: The Clone Wars<\/u><\/a> fans and readers of the 2017 comic book series Star Wars: Darth Maul, and has even done time as one of the animatronic characters at the Star Wars: Galaxy’s Edge attraction. This time around he’ll be Kay’s ally as she takes on Stinger Tash and her gang, the Rokana Raiders, checks out a mysterious tomb and does some smuggling for the Miyuki Trade League.<\/p>\n

Star Wars Outlaws is getting a Nintendo Switch 2 release on September 4<\/a>.<\/p>\n

<\/section>\n

Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world’s biggest gaming sites and publications. She’s also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at <\/em>BlueSky<\/em><\/a>.<\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Ubisoft CEO Yves Guillemot has chalked up Star Wars Outlaws‘ lackluster performance to the “choppy waters” of the sci-fi saga’s fandom. Addressing shareholders at a recent Q&A, Guillemot didn’t reflect on the game’s own performance issues, bugs, or complaints about repetitive gameplay, instead saying: “Outlaws was released at a time when the brand that it […]<\/p>\n","protected":false},"author":1,"featured_media":10089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-10088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nStar Wars Outlaws Flopped Because the Brand Itself Was 'In Choppy Waters,' Ubisoft CEO Says - Next Level News<\/title>\n<meta name=\"description\" content=\"Stay on top of the gaming world with Next Level News. 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